This degree combines a functional, sector, or industry-based specialisation underpinning a generic business management curriculum. It will equip successful students with the requisite knowledge and understanding to conduct modern business and allows them to pursue the demands of a specific industry or topic area within the holistic framework of business administration.
The BA (Hons) in Business Administration consists of a total of 22 taught modules. The table below summarises the programme structure and module offerings.
1
International Human Resources Management
10 ECTS
2
Business Planning for New Ventures
10 ECTS
3
Business Innovation
10 ECTS
4
Strategic Management
10 ECTS
5
E-Commerce and Digital Economy
10 ECTS
6
Digital Marketing Essentials
10 ECTS
Aims
The programme aims to provide students with:
Provide a coherent and comprehensive study of business organisations and their management.
Develop the knowledge, skills and capabilities graduates require to respond proactively and creatively to the challenges of the contemporary business environment as an employee or entrepreneur.
Develop a range of intellectual, professional attributes and transferable skills that will enable graduates to gain employment and then to add value to a business organisation and to the knowledge economy.
Foster an enquiring, critical and reflective approach to ideas and issues in a range of organisations and sectors.
Equip graduates with the knowledge, understanding and academic skills to continue to post-graduate study.
Assessments
The modules are assessed through a work-based management report, assignments and/or case studies or simulation. The work-based management report shall be between 3,500 – 4,000 words.
Eligibility Requirements
The minimum entry requirements into Fianl Year of this BA (Hons) in Business Administration includes the following: