Event Management is the process of analyzing, planning, marketing, producing, and evaluating an event. It is a different way of promoting a product, service, or idea. If an event is managed efficiently and effectively, it can be used as a very powerful promotional tool to launch or market a product or service. Events Management requires certain core values to be deployed in every element, process, and decision to justify a professional approach and achieve effective and efficient results. Step into the realm of Event Management, where creativity fuels unforgettable experiences and strategic precision turns ideas into powerful realities. Embrace its transformative potential and strive for excellence at every stage of your journey.
Programme Endorsed by: London Examinations Board (LEB)
Course Title(s): Diploma in Diploma in Event Management
Awards to be conferred: Diploma in Diploma in Event Management at QCF level 4
Awards: Diploma in Diploma in Event Management
Awarding Body: SMART AWARD in association with LEB and delivery partner
Mode/Study Pattern: Blended
Language: English
Duration for completion: 06 months (12 months – maximum)
Proposed Annual Intake: 4 Intakes per Year
Programme Structure
6 Core Units
Training of 1200 hours including practice each
Module Name
Credits
Introduction to Strategic Management Processes in Service Industries
20
Effective Business Communication Strategies and Personality Development
20
Fundamentals of Event Management Planning and Conceptual Design
20
Venue Selection Strategies and Event Infrastructure Organization
20
Marketing and Brand Management in Service Contexts, including Advertising, PR, and EventManagement
20
Qualitative Techniques for Event Risk Assessment and Management
20
Total Credits
120
Aims
This course is specially created to provide an alternative to conventional event management programs that focus heavily on curriculum. Designed with both professionals and students in mind, its main goal is to transfer the practical knowledge necessary for success in the industry. Through a focus on hands-on learning, the course aims to provide participants with the necessary skills to succeed as event designers. The program aims to develop critical thinking and creative problemsolving skills, which are essential for navigating the ever-changing field of event management. In addition, the program of study is designed to support both professional and personal development, encouraging a lifelong learning attitude and adaptability in order to succeed in the ever-changing events sector. Specifically, the programme aims to:
Equip participants with practical skills and knowledge in event design and execution, emphasizing hands-on learning experiences that simulate real-world scenarios.
Develop critical thinking and creative problem-solving abilities necessary for effective decision-making in the dynamic environment of event management.
Cultivate a comprehensive understanding of the key disciplines within event management, including marketing, finance, logistics, and sustainability, to prepare participants for multifaceted roles in the industry.
Foster entrepreneurial skills among participants by encouraging innovation and strategic thinking in event conceptualization, planning, and execution.
Promote lifelong learning and adaptability by instilling a mindset of continuous professional and personal development, essential for sustained success in the evolving events sector.
Targeted course participants include, but not limited to, the following categories:
A/L s students who require a professional qualification.
Professionals who require a practical knowledge of Event Management.
Programme Learning Outcomes
At the end of the programme, the students will be able to:
Understand the related disciplines in event management.
Understand the critical factors relating to consumer behaviour and service marketing and develop competencies in using concepts and methods.
Understand the context of event management and its critical components.
Apply appropriate marketing strategies in event management.
Make financial plans for events, work with media and maintain sustainability in event management.
Understand the significance of business communication in event management, how to become an event entrepreneur.
Understand concepts related to event evaluation.
Eligibility Requirements
No prior knowledge is required. Applicants should normally be at least 16 years old and preferably with the following:
Level 3 certificate holders with Early Childhood qualification or Early Childhood teaching or caring experience and
Applicants 16 years old and above and with zero Levels or work experience in similar fields.
Applicants 16 years old and above without any early childhood academic qualification but with at least a minimum of 2 years of relevant working experience in early childhood teaching experience.